THINKING
I'm interested in the questions that sit between disciplines.
Strategy and systems.
Economics and regeneration.
Power and participation.
Culture and change.
What organisations say they value and what their structures actually reward.
I write, speak and host conversations about the things I'm trying to understand, particularly where conventional answers stop being useful.
Some of this becomes formal thinking. Some of it starts as a conversation over chai.
I'm interested in both.
You can keep up-to-date with the latest thinking on Conversation Architecture®️ and sign up for the monthly newsletter on my Substack where I share what I'm up to as well as things for you to read/watch and listen to that provide different perspectives on interesting and diverse topics. You can also listen to the latest episodes of The ADDA here.
I share a "tune of the month" in each newsletter, you can listen to the playlist on Spotify or here. If you have a recommendation for a track I should check out, please let me know.
Reports, Deep Dives & Resources.
1. Patterns Over Prescriptions
Diagnostics reveal patterns. Not categories to fit into, but dynamic relationships between capacities that either enable breakthrough or maintain stagnation. This Deep Dive explores why pattern recognition matters more than universal solutions.
It examines three patterns in depth
The Gap (where personal insight fails to create systemic impact)
The Power Paradox (where individual agency meets structural constraint)
Paralysis (where awareness exists without movement)
This paper demonstrates how precise diagnosis enables responsive intervention.
Essential reading for leaders ready to understand not just what capacities they possess, but how those capacities interact, contradict, and create the specific dynamics keeping transformation stuck.
2. Designing for the Uncomfortable
Our transformative thinking for designing conversations that drive systemic change.
This Blueprint introduces the core factors that shape the conditions for breakthrough dialogue. Drawing on cross-cultural wisdom, regenerative principles, and rigorous practice, it offers leaders practical pathways for holding courageous conversations that challenge dominant systems and spark collective innovation. Perfect for those ready to move beyond surface-level talk towards deep, generative action.
The framing presents:
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Assumed collective values as foundations.
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Humility and Trust as crucial groundings for conversation intentionality.
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Eight Elementals that explore: Assumptions, Honesty, Change, Conflict, Context, Inclusivity, Power & Reciprocity as crucial parts in conversation creation.
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Design Principles & Materials revealing the conditions for maximising the formation of intentional conversations; the conducive container, the productive discomfort, and ways of knowing.
3. Are you testing your assumptions or just crossing your fingers?
Most venture builders have brilliant ideas. Fewer have the tools to test whether those ideas will actually work in the real world.
This practical framework helps startup founders and social entrepreneurs move beyond hope to systematic validation. Part of our Ready to Root toolkit, designed as part of our Critical Friend programme with venture creators, it's designed for leaders navigating the messy reality of turning vision into viable ventures.
What You'll Discover:
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A systematic approach to testing assumptions rather than hoping for the best
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Four key areas to revisit when experiments get stuck
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Principles for designing meaningful experiments
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Reflection questions for extracting learning from what you test
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A coherence check-in framework to strengthen your regenerative model
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Guidance for making strategic decisions based on what your experiments reveal.
If you'd like to find out more about our thinking on Conversation Architecture™ and our advisory services, please get in touch.
