I've always been interested in the messiness of why things are the way they are and I've always been drawn to the in-betweens; the dance between cultures that I grew up with and what it means to carve out your own sense of identity, juggling commerciality with intentionality and where we can harness creativity to build concrete and tangible outcomes. 

That curiosity has shaped my career and driven my sense of adventure.
 

I've spent more than 20 years working across FMCG, extractives, financial services, grassroots movements, social enterprise, creative economy and international development. I've worked with large movements and small start-ups. I've worked with senior leaders managing significant transformations and with people building change from the ground up. I've worked across markets and cultures, and learned that there is rarely one right way to understand a problem.

What looks like a strategy problem can turn out to be a power play.
What looks like a people problem can turn out to be a structural one.
What looks like resistance can sometimes be a perfectly rational response to what's actually happening.

I'm particularly interested in the places where things become uncomfortable: competing perspectives, unspoken assumptions, conflicting interests, difficult decisions and conversations that everyone knows need to happen but nobody quite knows how to have.
 

I'm direct. I'm curious. I don't mince my words. But I'm also committed to showing up with kindness, not as an alternative to challenge, but as part of what makes challenge possible. I believe serious work should be useful. And I believe serious work should be fun. A few things I've learned along the way:

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1. Breadth is useful when you know how to connect it. My experience across sectors and contexts isn't a collection of credentials. It has taught me to recognise patterns, translate between different worlds and bring perspectives into a problem that might otherwise stay outside it.

2. Difference is useful. I've learned as much from being between cultures, disciplines and ways of thinking as I have from formal expertise.

3. Discomfort can be productive. If we're never willing to question what feels familiar, we're unlikely to create anything genuinely different.

4. Good thinking has to go somewhere. I care about ideas, but I'm interested in what they make possible.

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I'm a believer in our capacity to show up and do good things and am in service of helping people do that. I keep finding single jigsaw puzzle pieces around the world so I also believe that there are fairies guiding us to find the rest of our picture and that together, in genuine collaboration we can make things happen.

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